Our story
Sparse Flash began with a simple goal: help city teams turn live data into daily wins. We build practical tools that keep people safe, services reliable, and the planet in mind.
Mission and values
We believe that the best technology is felt in better days: fewer delays, fewer outages, cleaner air. Our mission is to connect data, people, and infrastructure so every shift ends safer, simpler, and more sustainable.
- Clarity: Plain language and transparent metrics
- Stewardship: Privacy, security, and equity by design
- Pragmatism: Deliver value early, improve continuously
- Partnership: Enable your team to own outcomes
Sustainability commitments
- Carbon-aware scheduling and reporting features
- Support for electrified fleets and building efficiency
- Low-energy infrastructure and responsible hosting
Leadership and advisory
Jordan Lee — CEO
Former city operations manager with 15+ years in mobility and emergency coordination. Focused on outcomes, not hype.
Elena Rossi — CTO
Security-first engineer and data platform expert. Led mission-critical deployments across APAC.
Prof. Aaron McKay — Advisor
Urban analytics researcher specializing in safety and network performance.
Community Advisory Panel
Residents, operators, and sustainability advocates give ongoing feedback to align tech with lived experience.
Governance
We maintain a documented ISMS, change management, incident response, and vendor risk assessments.
Affiliations: Open standards initiatives, urban research labs, and industry councils.
Certifications and compliance
- ISO 27001–aligned controls and continuous improvement
- GDPR and Australian Privacy Principles commitments
- Regular third‑party security reviews and penetration testing
Partners and customers
“Sparse Flash is a partner, not just a vendor. Our operators trust the numbers and the workflow.”
Hannah Li — City Operations, Canberra ACT
“Integration effort was predictable and well-documented—rare and appreciated.”
Marcus Doyle — Systems Integrator, Sydney NSW
Media and partnerships
Address: Level 14, 201 Kent Street, Sydney NSW 2000, Australia
Phone: +61 2 9056 8234
Email: [email protected]
Contact Us